Upside Down Under: Doing a major rebranding...

On May 4, 2023, one of my employees and I attended the annual North Dakota Farmers’ Market and Growers Association local foods conference in Bottineau. When we arrived at the hotel on schedule, nobody else was there.

The following morning people started to trickle in, but overall, the conference was poorly attended.

The venue for the conference, Dakota College, was just the right place, but t...