Guest: Is 'value' a dirty word?

As I sit here admiring my 88-cent container of mustard, I can’t help feeling self-conscious.

I know that restaurants advertise their “value menus” and retailers offer no-frills knockoffs of their glitziest products, but I keep picturing the corporate CEOs loathing such concessions as a necessary evil to appease the (ugh!) cheapskate rabble.

(“I thought all the franchise owners got the memo to part...